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Advertising and Public Relations Directors

Advertising and public relations directors plan, organise, direct and co-ordinate the advertising, public relations and public information activities of an organisation.

More about this Career

Average Salary

£45261

New workers start around £16746. Normal pay is £45261 per year. Highly experienced workers can earn up to £98302.

Jobs

711

Job counts include both employed and self-employed persons, and do not distinguish between full- and part-time jobs.

Daily Tasks

  • Directs the arranging of conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.
  • Stays abreast of changes in media, readership or viewing figures and advertising rates.
  • Reviews and revises campaign strategy in light of sales figures, surveys, etc. and takes appropriate corrective measures if necessary.
  • Conceives advertising campaign to impart the desired product image in an effective and economical way.
  • Defines target group and implements strategy through appropriate media planning work.
  • Liaises with client to discuss product/service to be marketed and develops the most appropriate strategy to deliver the objectives.

Skills Employers are looking for

Soft skills

Soft skills are non-technical skills that include how you interact with colleagues, solve problems, and manage your work

  • Monitoring

    77

  • Writing

    74

  • Active Listening

    72

  • Speaking

    72

  • Critical Thinking

    69

  • Reading Comprehension

    69

  • Active Learning

    66

  • Learning Strategies

    59

  • Mathematics

    50

  • Science

    28

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