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Public Relations and Communications Directors

Public relations and communications directors plan, organise, direct and co-ordinate the public relations, communications and public information activities of an organisation or on behalf of clients.

More about this Career

Average Salary


New workers start around £27230. Normal pay is £64510 per year. Highly experienced workers can earn up to £143604.



Job counts include both employed and self-employed persons, and do not distinguish between full and part-time jobs.

Daily Tasks

  • Directs the arranging of conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.
  • Stays abreast of changes in media, readership or viewing figures.
  • Reviews and revises campaign strategy and takes appropriate corrective measures if necessary.
  • Liaises with client to discuss their needs and develops the most appropriate strategy to deliver the objectives directs public relations campaigns and communicates messages through a variety of media.
  • Directs and oversees the work of the communications department of an organisation or work on behalf of clients at a public relations firm.
  • Develops and reviews the public relations policy and direction of an organisation.

Skills Employers are looking for

Soft Skills

Soft skills are non-technical skills that include how you interact with colleagues, solve problems, and manage your work

  • Monitoring


  • Writing


  • Active Listening


  • Speaking


  • Critical Thinking


  • Reading Comprehension


  • Active Learning


  • Learning Strategies


  • Mathematics


  • Science


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