A group of first year College Merthyr Tydfil Creative Media students have successfully won first place in the Big Pitch 2014 challenge for their innovative brand concept ‘TBall’ - taking the pain out of
The team, which beat off competition from six other colleges across South East Wales, were challenged with the task of developing a marketing concept to re-launch paintball to adults and juniors who may have been put off playing paintball because they think it hurts.
Team members, Will Evans, Anson Williams, Alessandro Sidoli and Bradley Haler, wowed the judges with their team working skills and promotional ideas for their new ‘TBall’ brand which included snappy YouTube videos tailored to appeal to different people ie. children, females, parents and grandparents.
The winning team pictured with College Principal, John O’Shea and Head of Enterprise and Employability, Christine Bissex.
Christine Bissex, Head of Enterprise and Employability at The College Merthyr Tydfil expressed her delight at the winning team, “Big Pitch, which is funded by the Welsh Government, is a fantastic opportunity for students to get involved in a real business challenge which develops and enhances their employability and entrepreneurial skills. I am extremely proud of the way that the students approached the task and used their team working skills to develop such an innovative marketing concept. This is yet another successful collaborative venture for the South East Wales Hub and shows that working together as a united team reaps rewards for both students and colleges alike. We are now looking forward to the next big enterprise challenge”
George Savva of ‘It Takes 7 seconds’ and one of the judges on Big Pitch, commented on the enterprise initiatives being taken forward through the South East Wales hub stating “The work that you guys do to bring entrepreneurship to our young people is truly fabulous and I think that the initiatives you deliver will yield rich fruit”.
Annette Chin, owner of Task Force Paintball congratulated the team and also praised the college for the support and encouragement given to the students “It is evident that the college is working really hard to encourage, support and inspire its students to develop their team working, presentation, business and enterprise skills. I wish both the college and the students all the very best for the future”.
Team member, Alessandro Sidoli said “I have really enjoyed the challenge, especially being able to apply my Creative Media skills to identify new and innovative ways of promoting the paintballing. I’m really looking forward to using our prize -a free laser-tag session”.
The students will now use their creative talents to work with local ceramic artist Alison Richards to design and create a unique trophy for their award.
Big Pitch, which is funded by the Welsh Government and the European Regional Development Fund, is a fantastic opportunity for students to get involved in a real business challenge which develops and enhances their employability and entrepreneurial skills.
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